Monopoly Empire strikes London

Published on: 24th September 2013

Central London saw close to 100 Mr Monopoly characters descend onto the streets to take part in a live treasure hunt to launch the Monopoly Empire board game.JMP_Monopoly_Men300

On the day, hundreds of consumers took part in the race to be the first to find the top-hatted mogul and claim one of the 100 free prizes, including Xbox 360 consoles, Fender guitars, Spotify vouchers, Samsung digital cameras and Beats by Dre headphones.

Located at key landmarks throughout the city, the Mr Monopoly’s were promoting the official Monopoly Empire board game which sees iconic landmarks replaced by some of the world’s most famous brands, including Xbox and Spotify.

In the new Monopoly Empire board game, Hasbro has gathered 22 of the world’s top brands to appear on the same game board. The new game features world-class brands, such as Coca-Cola, Xbox, McDonald’s and Samsung, creating a new Monopoly gaming experience where players collect, buy, and trade top brands and companies.

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