NEWS

Monopoly names new token

Published on: 7th February 2013

After a month of voting on Facebook, the cat has been chosen as the newest addition to Monopoly, from Hasbro.

The cat beat the toy robot, guitar, helicopter, and diamond ring in the Monopoly ‘Save Your Token’ campaign receiving 31% of the total vote.

In the vote, the Scottie dog was an early favourite securing 29% of the vote. Meanwhile, supporters of the iron, wheelbarrow and boot campaigned to save their favourite tokens. Despite being an integral part of life when the token was added to the game in the 1930s, the iron has fallen out of favour with today’s fans and will be retired from the game.

Hasbro will begin to replace the iron with the new cat token on the Monopoly production lines immediately, so those who want to continue to play with the iron and the seven other classic tokens have a limited time to pick up the existing version of the game. The new Monopoly game featuring the cat token will arrive on store shelves in mid to late 2013.

Eric Nyman, senior vice president and global brand leader for Hasbro Gaming, said: “We know that cat lovers around the world will be happy to welcome the new cat token into the Monopoly game. While we’re a bit sad to see the iron go, the cat token is a fantastic choice by the fans and we have no doubt it will become just as iconic as the original tokens.”

Hasbro held the Monopoly “Save Your Token” campaign on Facebook from 9 January until 5 February 2013. Fans can visit Facebook.com/Monopoly to bid farewell to the iron and view additional Monopoly “Save Your Token” campaign content.

To celebrate the Monopoly Save Your Token campaign, Hasbro will issue a special Classic Monopoly Golden Token Edition game that will include gold-coloured versions of all eight classic tokens and the five new tokens included in the vote.

Visit www.facebook.com/Monopoly for further details or join the #tokenvote conversation on Twitter.

If you would like to receive the latest toy trade news straight to your inbox, please click here to subscribe; you can also follow Toy World on Twitter and Facebook.

RECENT ARTICLES

Hasbro retains master toy licences for Disney’s Star Wars and Marvel brands

Wow! Stuff’s Harry Potter Invisibility Cloak wins Innovation Award

Bob Iger to step down from Disney

Toy Industry members raise funds for Braintrust charity

ParcelHero issues advice to ease coronavirus impact

Toy Association announces new members at annual General Meeting

eOne names new licensing partners for PJ Masks in the US

Products from online marketplaces reportedly fail safety tests

Lego unveils new Minions range

Hape International donates funds to help combat coronavirus outbreak