Monster High unveils Sing to Win! campaign

Published on: 25th September 2015

Monster High is partnering with singer Dionne Bromfield in a new campaign to celebrate the launch of the DVD Boo York, Boo York.

Monster-High-480Boo York, Boo York will be available on DVD and digital download from 12th October. To celebrate its launch and to support the doll range, girls have been given the chance to compete in the Sing to Win! contest, with a major partnership with Pop TV and Dionne Bromfield.

Wendy Hill, brand activation director, commented: “Monster High is a world of dynamic characters who celebrate their uniqueness and encourage girls to do the same. We are thrilled to work with the talented Dionne Bromfield to inspire girls to reach for the stars.”

Girls will send in their version of the movie’s title track for the opportunity to have their song professionally recorded, with Dionne helping along the way.

The campaign will run in partnership with Pop from 23rd September to 18th October and will include sponsorship, TV promotion and online banner advertising.

The campaign will also be supported by a comprehensive marketing and retailer programme which will include social media and mummy bloggers’ reviews as well as competitions in key girls press.


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