The brand is collaborating with the Born This Way foundation to support the well-being of young people.
The Born This Way foundation, founded by Lady Gaga and her mother, Cynthia Germanotta, is dedicated to promoting youth mental, emotional and physical well-being.
“Monster High was launched on the premise of encouraging self-acceptance and celebrating individuality, so partnering with the Born This Way foundation, the mission of which is closely aligned with the greater purpose of our brand, makes this an authentic partnership,” said Lisa McKnight, SVP and GM of Monster High. “Together using our global reach and platform, we can find ways to positively affect the next generation of kids by creating a kinder and braver community for young people.”
Monster High and the Born This Way foundation will work together over the next three years to focus on inclusion and acceptance via events, content, product and social media.
“Supporting the empowerment and wellbeing of our young people will take individuals and organisations of all kinds working together. That’s why Born This Way Foundation is excited to partner with Monster High,” said Cynthia Germanotta, president of the Born This Way foundation. “This collaboration is a wonderful and unique opportunity to meet young people where they are, a crucial first step towards building a kinder and braver world.”
This is the latest collaboration for the Born This Way foundation, an organisation that has worked with dozens of local and national allies to reach hundreds of thousands of young people directly. These relationships have enabled the organisation to connect youth around the country with services and programmes in their communities.
Launched in 2010, Mattel’s Monster High brand is a $1 billion tween property based on the sons and daughters of the world’s most famous monsters.