NEWS

Monster High takes over YouTube

Published on: 26th March 2015

Monster High ghouls took over YouTube as part of a new marketing drive to connect with new and old fans.Monster-High-wordpress

Those who visited the YouTube homepage on March 25th had a glimpse of the new digital themed Monster High music video which starred some of the biggest YouTube influencers who all have millions of fans globally. The takeover was live for 24 hours on the Wednesday which is YouTube’s peak day for visits.

From today onwards this activity will be supported with a four week digital campaign to re-target the viewers who interacted with the YouTube takeover and deliver additional brand content to them. Webisodes, character marathons and TV adverts will deliver a new way to engage with the brand.

RECENT ARTICLES

Asmodee turns to TikTok for Dobble brand campaign

Craft Buddy launches 2020 Christmas Crystal Art range

WHSmith requests rent decrease from landlords

Zee Productions

Zee Productions celebrates 1st anniversary with new puzzles

BlogOn Xmas Conference to go virtual

Maxi Toys acquired by King Jouet

Rubies and Bristol Novelty to merge

DreamToys transitions to digital event

Intu Trafford Centre up for auction

Basic Fun’s Pound Puppies partner with Dogs Trust