Monster High ghouls took over YouTube as part of a new marketing drive to connect with new and old fans.
Those who visited the YouTube homepage on March 25th had a glimpse of the new digital themed Monster High music video which starred some of the biggest YouTube influencers who all have millions of fans globally. The takeover was live for 24 hours on the Wednesday which is YouTube’s peak day for visits.
From today onwards this activity will be supported with a four week digital campaign to re-target the viewers who interacted with the YouTube takeover and deliver additional brand content to them. Webisodes, character marathons and TV adverts will deliver a new way to engage with the brand.
