Monster sales growth for Moshi

Published on: 21st May 2012

Master toy licensee Vivid is experiencing 500% year-to-date growth according to NPD data for the UK market in April. 

Added to this, the Moshi licence hit the number one spot for year-to-date sales with Moshling Collectables taking three of the top ten toy slots in NPD’s bestsellers list with Blind Bags, 5 Packs and the Collector Tin.

Neil Bandtock, Vivid UK managing director, said: “It just gets better and better every month for Moshi. With over 30 million Moshlings in the market since launch, Vivid now expects retail sales in excess of £65-70 million this year, and even that looks like a conservative forecast. Moshlings remains the key driver for the brand with the Series 4 launch eagerly awaited by retailers and collectors in August, coupled with the launch of two major playsets and Moshi App Monsters.”

Michael Acton Smith, CEO and creator of Moshi Monsters, added: “To have the number one licence, ahead of the likes of Star Wars, is an incredible achievement, and something we’re really proud of! Vivid have been a great partner and have done an amazing job building the Moshi toy range to such heights so rapidly.”


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