The plush brand which helps kids identify, deal with and understand a wide range of emotions continues to grow in popularity and has now added Mood Bears books.

Following successful appearances at London Toy Fair and Spring Fair, and ahead of its first ever appearance at the Toymaster May Show, Mood Bears has announced its latest news as the company continues to expand its presence in the toy industry.

Since opening to the trade in September 2021, orders have been coming in thick and fast and with one 40ft container after another selling out. Parents and kids love the Mood Bears for their comforting and supportive properties: there are eight bears in total based on some of the most common emotions kids deal with on a day-to-day basis: Hope, Angry, Happy, Love, Sad, Calm, Nervous and Silly. The bears, which are made from 100% recycled materials and suitable for all ages, are available in two sizes. Each of the Mood Bears comes with its own personal poem to help understand and talk about emotions, feelings and thoughts and each bear has been designed to represent one of the key emotions or moods and has the international symbol for that mood embroidered on its feet.

Sad Bear features in the new book, Molly’s Tree.

To build upon the success of its plush toy range, Mood Bears has announced that a series of Mood Bears books is currently in development. Each is being written by Iain Lauchlan, who was the writer and producer of Cbeebies’ The Tweenies and Wibbly Pig, and the CBBC show and Playdays, and charmingly illustrated by Nik Afia. Like the colourful and cuddly plush toys, the Mood Bears books will encourage young readers to explore their emotions and engage their feelings in story-driven play. The book series kicks off with Molly’s Tree, which focuses on Sad Bear and how he can help to deal with loss or bereavement after Harry’s beloved dog, Molly, passes away. This book is ideal for children (or adults) struggling to come to terms with the loss of a loved one, and the Sad Bear plush makes for the perfect add-on.

A new song is also on the way, written and sung by CBeebies’ Liz Kitchen. In addition, a special new bear will be showcased for the first time at the upcoming Toymaster show, where company founder Jo Proud will be on hand to take retailers through the collection and explain this year’s upcoming developments.

To find out more, visit the Mood Bears website.