The Hello Kitty range extends from collectable plush key rings to extra-large 18” products and plush accessories, including purses and backpacks. The range will include an Angel, Cupcake, Ballerina and Classic plush. Mookie has developed a Hello Kitty feature plush, with play back voice recording, and a giggling Hello Kitty.
The Mr Men Little Miss range includes seven different characters; Mr Strong, Mr Bump, Mr Happy, Mr Tickle, Little Miss Sunshine, Little Miss Chatterbox, Little Miss Princess, in 6” and 12” plush. Mookie is also launching a 12” Little Miss Chatterbox plush, with play back voice recording so girls can personalise their favourite Little Miss character.
The range is scheduled to launch in time for Christmas and will be sold into grocery and toy stores, with further lines launching in 2014 supported with TV advertising.
Guy Orr, director at Mookie, said: “We are really excited to partner with Fluid on Hello Kitty and Mr Men Little Miss on these two great brands. We have an exciting range of these ever popular characters and look forward to launching at retail.”
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