Mookie Toys has teamed up with Amanda Holden for the full UK launch of its showpiece toy, Pebli Town.
Pebli Town is a pre-school toy that uses traditional play pieces and a physical play board that interacts with a tablet. With four interactive game modes, Pebli Town is designed to help develop children’s problem solving skills, hand eye coordination, creativity, imagination and vocabulary.
Amanda Holden will figurehead a multi-channel campaign for Pebli Town across the next 12 months. The campaign will include PR, digital marketing, advertising, social media and retail support.
“As a working mother, I understand the importance of parents interacting more with their children during playtime, and Pebli Town is a product that encapsulates this perfectly,” said Amanda. “What impresses me most about Pebli Town is the four game modes which accommodate for all key development and educational needs.”
Guy Orr, Mookie director, commented: “Pebli Town is a revolutionary new toy whereby 99% of all game play is done on the board and brought to life on a tablet for parents to see. It’s great that Amanda shares the same passion and excitement that we have for Pebli Town, and Mookie looks forward to a longstanding relationship with her across the next year.”
Amanda will be hosting an official product launch on 30th September at The Entertainer to introduce Pebli Town to media and bloggers.