Norton PR has been appointed to handle new product introductions and support existing lines in the UK for Mookie.

The appointment is part of a strategic change of direction for Mookie Toys, to refresh the company’s PR function for 2021.

Spearheading a consumer PR drive across all the company’s key ranges including Outdoor, Yulu Toys, Silverlit and market-leading tie dye brand Tybo, Norton PR will coordinate and implement 360-degree campaigns across multiple platforms to reach both new and current fans across the UK.

“The Norton PR team has an extensive knowledge of the toy and game industry alongside a real drive and creative flair for developing fresh and impactful ideas, so it is a natural fit for the wide range of products in our portfolio,” commented Christina Aikman, international marketing manager at Mookie Toys. “We’re looking forward to working with them on a number of exciting campaigns in the year ahead.”

Emma Arthur, PR director at Norton PR, added “Mookie Toys has some fantastic products in its vast collection, with a number of innovative new launches hitting shelves this year. We’re delighted to be working on both established and evergreen ranges – as well as some very exciting developments coming through over the next few months – so we can’t wait to get started.”