Mookie Toys teams up with Norton PR

Published on: 22nd April 2021

Norton PR has been appointed to handle new product introductions and support existing lines in the UK for Mookie.

The appointment is part of a strategic change of direction for Mookie Toys, to refresh the company’s PR function for 2021.

Spearheading a consumer PR drive across all the company’s key ranges including Outdoor, Yulu Toys, Silverlit and market-leading tie dye brand Tybo, Norton PR will coordinate and implement 360-degree campaigns across multiple platforms to reach both new and current fans across the UK.

“The Norton PR team has an extensive knowledge of the toy and game industry alongside a real drive and creative flair for developing fresh and impactful ideas, so it is a natural fit for the wide range of products in our portfolio,” commented Christina Aikman, international marketing manager at Mookie Toys. “We’re looking forward to working with them on a number of exciting campaigns in the year ahead.”

Emma Arthur, PR director at Norton PR, added “Mookie Toys has some fantastic products in its vast collection, with a number of innovative new launches hitting shelves this year. We’re delighted to be working on both established and evergreen ranges – as well as some very exciting developments coming through over the next few months – so we can’t wait to get started.”


Friday Blog

Have we (finally) found a Brexit benefit … it’s the Friday Blog!

Exclusive: Rick Derr – Letter from America

Hornby unveils new Playtrains High Speed Train Set

Exclusive: Behind the scenes at the Natural History Museum

The Paddington Bear Experience to open in May

The March issue of Toy World is out now

The Toy Trust unveils Midsummer Mayhem

Skillmatics further strengthens UK sales team

Sambro strengthens UK finance team with new hire

Autumn Fair launches new campaign for 2024