LICENSING NEWS

Moonbug acquires Little Angel and Little World franchise

Published on: 10th February 2022

The addition of the Little Angel franchise with 1.5b monthly views in 19 languages bolsters Moonbug’s portfolio of inspiring kid-centric brands.

Moonbug Entertainment Ltd has announced the acquisition of Little Angel, one of the fastest-growing kids channels on YouTube.The Little Angel Network, which houses Little Angel and Little World, boasts more than 88m subscribers on YouTube globally; since 2019, the brand has seen its global viewership double. Moonbug plans to grow Little Angel exponentially by investing in content, expanding distribution to its global network, and creating more ways for audiences to engage with the brand.

“Little Angel is loved by families across the globe. Its irreverent humor and relatable world make it a strong addition to our IP portfolio,” said Renè Rechtman, Moonbug Entertainment co-founder and CEO. “There continues to be a tremendous demand for great, value-based kids’ content that connects with a global audience, and this acquisition represents an important opportunity for us to build another global entertainment franchise.”

Little Angel is committed to offering fun and relatable content for young children, making it a natural fit for Moonbug’s portfolio. The show offers premium 3D content and has a library of over 400 original songs and over 500 animated episodes. Educational specialists ensure all content is centered around valuable pre-school lessons like learning letters, numbers, good manners and healthy habits in an age-appropriate and entertaining way.

Moonbug specializes in creating and acquiring IP and turning it into global entertainment franchises, by rapidly scaling the brand using data to increase and enhance the content, distributing broadly across Moonbug’s vast global distribution network, and creating new avenues for interaction through licensing and merchandising, original productions and brand partnerships.

The company’s lineup includes global sensations CoComelon, Blippi, Little Baby Bum, Little Angel, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, ARPO and many more.

Little Angel is Moonbug’s first acquisition since becoming part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises.

“Little Angel is a perfect addition to Moonbug, and this acquisition underscores our commitment to investing in the continued growth and success of the companies and brands within Candle,” said Kevin Mayer and Tom Staggs, co-chairmen and co-CEOs of Candle Media.

“We cannot be more pleased that Little Angel has found the right home with Moonbug,” added Hassan Youssef, CEO Valnet Inc.

For more information on Moonbug, visit www.moonbug.com.

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