Moonbug and Thinkway Toys partner on hit property Morphle

Published on: 20th February 2020

New toy lines are set to launch in 2020.

Thinkway Toys and global children’s entertainment company Moonbug have announced a new partnership that sees Thinkway  become global master toy partner for the hit pre-school property Morphle.

Moonbug is responsible for creating content that is beloved by children between the ages of one and eight years old, including its latest digital IP Morphle.

Morphle has quickly become a favourite of children aged two to five years old around the world, with 180 episodes produced and distributed in six different languages. Morphle, a magical red creature, along with his friend Mila, star in the story-led series, which encourages curiosity, imagination and kindness amongst its audience, along with a playfulness that Thinkway and Moonbug are eager to expand upon in new toy lines set to launch in 2020.

“This is a really important moment for Morphle and Moonbug,” says René Rechtman, co-founder and CEO of Moonbug. “Collaborating with a great partner like Thinkway to ‘morph’ the magic of the series into imaginative new toy lines is sure to delight our young fans, and further champion the success of digital-first entertainment franchises.”

“We are excited to be partnering up with Moonbug over this unique digital IP,” says Albert Chan, CEO of Thinkway Toys. “It’s not every day that we come across a digital IP that is able to speak to any gender in so many diverse markets, which makes Morphle extra special.”

Morphle is currently distributed on top tier digital platforms Netflix, Amazon, Samsung and Apple TV. This new partnership between Thinkway and Moonbug will allow the Morphle franchise to expand to something much more than just digital.

For more information about Morphle, click here.


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