Moonbug announces new look and name for its 24/7 linear channel

Published on: 4th May 2023

The refreshed look and simplified name of the Moonbug channel reflect the company’s recently unveiled corporate rebrand and its raft of properties.

Moonbug Entertainment, a subsidiary of Candle Media, has announced a refreshed new look for the company’s 24/7 linear channel, Moonbug Kids, and a new name – now simply Moonbug – in line with its wider corporate rebrand. The new Moonbug channel identity aims to convey the same energy and fun as its colourful shows and characters.

While streaming and content on-demand continue to gain popularity, linear channels are still relevant. In 2022, Moonbug saw a big expansion of its linear channel, reaching 75+ countries across the globe. Moonbug has provided dedicated feeds to leading partners across EMEA and APAC including O2, Multichoice/DStv, OSN, Turktelekom/Tivibu, Cignal, Astro, Turkcell/TV+, Telekom Malaysia/Unify TV, Telekom Indonesia/Indihome and more.

“We want to give every family the opportunity to enjoy our shows on their preferred and go-to platforms, whether it is on the go or at home on an ad-free linear channel,” said Moonbug’s managing director EMEA and APAC, Nicolas Eglau. “Especially with a pre-school audience, linear channels can be a huge help for young families trying to establish healthy routines. Whether it is bedtime, mealtimes or ‘brush your teeth moments’, our programming finds suitable content to mirror families’ daily life.”

Dilek Doyran, Moonbug director, Distribution & Content Partnerships EMEA, adds: “Linear TV remains extremely relevant across many territories, where viewers favour ad-free content and a curated experience. It is also particularly relevant in markets where streaming penetration is not as extended and there is a big demand for linear services.”

Moonbug is known as a trusted brand among families around the world, and for delivering great entertainment for young kids. By listening to its audience and incorporating feedback from parents, Moonbug’s linear channels are designed to support families and their routines.

The company says the rebrand further moves everything under a cohesive Moonbug umbrella, elevating its brand positioning and encouraging industry and consumer recognition as the company behind some of the most beloved shows in kids’ entertainment.

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