A special activation arranged by The Point.1888 will see George at Asda create market-leading products for Moonbug’s Cocomelon and Blippi.
Just weeks after The Point.1888 announced a record-breaking 66 new licensees across EMEA for Moonbug Entertainment’s leading IP CoComelon, the brand has secured a prime spot in Asda stores nationwide, for a dual-branded activation focusing on the Blippi and CoComelon properties.
Jenna Perry, buying expert from George at Asda said: “We’re really excited to partner with The Point and Moonbug to bring this collaboration to the market across George and Asda. Blippi and CoComelon resonate well with our pre-school customer and this launch will be great to showcase the licences just in time for Christmas.”
Since coming on board as Master Licensing Agency for Moonbug’s portfolio of brands in EMEA last summer (with the exception of CoComelon in Germany, Switzerland, and Austria, which are represented by Super RTL), brand licensing specialist The Point has sought to leverage CoComelon and Blippi’s popularity with children by bringing the brands closer to their audience across a broad range of categories, including clothing, puzzles, arts and crafts, games and outdoor to name just a few.
As part of a special activation, George at Asda has been given an exclusive style guide to create market-leading products for Cocomelon and Blippi. Products include branded daywear and nightwear clothing, accessories, bags and footwear, and will be on sale across 453 Asda stores. In addition to the activation, there will also be a toy FSDU included.
The full branded, cross-category activation commenced on 6th December via a storefront mobile event unit. Having seen huge success with CoComelon and Blippi earlier this year at Easter, this new activation has been hailed an exciting development for Asda and George. The retailer will be supporting the new and exclusive promotion with POS activity and marketing.
Head of Retail at The Point.1888, Hannah Stevens, commented: “When it comes to the launch of soft lines across Blippi and CoComelon, the George and Asda buying teams have been excellent supporters of the Moonbug brands. It had a strong apparel launch in Q2 and has carried lines throughout the year so it seems fitting that it should end the year with a bang. George at Asda will have a fantastic range of products and designs available for their customers in the lead up to Christmas.”
“At Moonbug Entertainment we pride ourselves on developing world-class partnerships with retailers that share our vision in creating amazing products that bring joy to kids and families,” added Ryan Gorman, global head of Retail Development and Marketing. “The partnership with George at Asda is a prime example of best-in-class collaboration. We are elated to work together with the entire team at Asda to bring joy to all families this holiday season.”