Moonbug Entertainment announces new head of Loyalty and Promotions

Published on: 5th April 2022

In his role, Danny Spronz will build global programmes with key international partners to expand brand awareness and affinity with the Moonbug target audiences.

Moonbug Entertainment has appointed Danny Spronz as Head of Global Loyalty & Promotions and EMEA Retail Development. Danny will be responsible for driving the Loyalty & Promotions programmes at Moonbug as well as developing the EMEA retail strategy across Moonbug’s portfolio of properties, including Blippi, CoComelon and Little Baby Bum.

The newly created role will include setting the strategy for Moonbug’s loyalty, rewards, QSR (quick service restaurants) and third-party promotional programmes. For the retail element of the role, Danny will be overseeing all EMEA retail activity, based from the UK head office but working closely with the Moonbug team in the US.

Prior to Moonbug, Danny was managing director EMEA at PocketWatch, where he was responsible for all business operations, advertising sales, consumer products licensing and content sales across EMEA. Before this, he was vice president Digital Partnerships & Influencer Marketing EMEA at The Walt Disney Company, where he managed overall talent strategy, partnerships and management for the company’s on-screen and digital influencer talent. He joined Disney from Maker Studios, where he developed the strategic partnerships and network business across EMEA, LATAM and SEA.

Danny said of his appointment: “I couldn’t be happier to be joining such a thriving and growing business as Moonbug, which has paved its way in the digital IP space. Our brands are currently experiencing fast-paced growth and I am looking forward to speaking to agencies or companies about how our IP can help generate affinity for their brands and develop customer loyalty.”

Ryan Gorman, head of Global Retail & Consumer Product Marketing at Moonbug Entertainment, said: “Danny’s appointment reflects our expanding consumer product business at Moonbug. Danny’s extensive experience combined with our rapid growth provides a perfect time for this new role and the opportunities it will bring for our brands. We’re excited to have Danny on board.”


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