The latest list of exhibitors includes both first-timers and returning brands.
Licensing Expo, produced in partnership with industry trade association Licensing International, continues to secure some of the world’s most sought-after IP owners for the 2022 edition, spanning a wide array of product categories.
The most recently signed Licensing Expo exhibitors for the 24th-26th May event, held at the Mandalay Bay Convention Center, include Amazon Studios, Netflix, MLB Players, The Coca-Cola Company, Sesame Workshop, La Panaderia, United Talent Agency, TSBA, LAI Games, Made and Genius Brands International, plus first-time exhibitors Riot Games and Moonbug Entertainment.
“Brand extension as a strategic marketing and revenue-driving tool is taking off across nearly every category – an exciting trend that will be reflected on our show floor in May,” said Anna Knight, SVP of the Global Licensing Group, organiser of Licensing Expo. “We are seeing an incredible variety of brands from every category: sports to gaming, entertainment to FMCG showcased this year. This is the real strength of Licensing Expo: there is nowhere else you can see such a wide variety of brands available for license under one roof.”
A packed programme of in-person networking events and live content has also been confirmed for the event.
Anna says big box retailers, leading manufacturers and best-in-class licensees are flocking to Licensing Expo in search of new potential partners and the hottest new IPs, as well as to discover new trends, underscoring the industry’s pent-up demand following three years without an in-person trade show. New and notable Licensing Expo exhibitors include H&M, Procter & Gamble, Pull & Bear, Amazon, Kohl’s Department Store, Hallmark Cards, Super RTL GmbH, McDonald’s, Mad Engine, Hot Topic, Burlington Stores, Logitech, the TJX Companies, Rubies Costumes, Taco Bell, Build A Bear, Educas Borras, Old Navy, Primark, Rosman, American Greetings and Centric Brands.
Other brands confirmed to exhibit at Licensing Expo 2022 include Buzzfeed, Epic Rights, Funko, Frida Kahlo, Hasbro, Joester Loria Group, Laika Studios, Lego, Mattel, MGA Entertainment, MHS Licensing, MGM Studios, Moonbug Entertainment, NASCAR, NFL Players Inc., Paramount, Paul Frank, Peanuts Worldwide, Penguin Random House, Pokemon Company, Sanrio, SEGA of America, The Beanstalk Group, The Smiley Company, The Smurfs, Toei Animation, Ubisoft, Universal Pictures, Warner Bros CP, WWE and 200+ others. The full exhibitor list can be viewed here.
The event recently opened its online platform, strategically designed to complement the live show, providing registered guests the opportunity to sift through exhibiting brands by category and schedule meetings in advance of the event. Attendees and exhibitors alike are taking advantage of the digital resource, with more than 1,000 meetings confirmed already with five weeks to go, and thousands of requests pending.
Anna continued: “We’re so excited to share the growing exhibitor list with our community; to date, over 230 exhibiting companies are confirmed who represent 5,000+ of the world’s biggest brands from every sector, with still a month still to go. The breadth of interest from brands that have never exhibited before and emergent categories is remarkable and is drawing registrations from big-box retailers, leading manufacturers, and best-in-class licensees.”
Registration for Licensing Expo is free – sign up here to access the online platform and schedule meetings before arriving on-site.