Spin Master partners with Sanrio’s iconic brand for the launch of innovative story projector and the new Mr Men Gift Pack.

Moonlite brings a modern twist to traditional storytelling. Launching in the UK this month, this small device clips onto a smartphone and uses the torch to project vibrant storybook images onto any surface. While projecting the storybook images, the Moonlite app displays story text and plays charming sound effects.

The Mr Men & Little Miss Gift Pack features five of the classic stories including Mr Tickle, Mr Men at Bedtime and Mr Men Go Swimming.

To celebrate the launch of the partnership, author and illustrator of the Mr Men & Little Miss books, Adam Hargreaves attended an exclusive event at The Entertainer Westfield, White City.

Adam was accompanied by Little Miss Sunshine for a full day of fun activities. Fans and shoppers were able to meet Adam and have their favourite Mr Men character drawn by the artist himself, as well as a signed Moonlite Mr Men Gift Pack if purchased in store.

Moonlite product demonstrations also took place throughout the day to bring the magic to life for parents and children.

Simone Palombi from Spin Master commented: “We are delighted to partner with Sanrio and the Mr Men & Little Miss brand for the launch of our first licensed Moonlite Gift Pack product. The iconic characters and much-loved stories are a perfect fit and we are excited that Moonlite can bring them to life in a truly unique way for children. The queues out the doors at our launch event shows the huge popularity of the Mr Men brand and we look forward to bringing the very best content to Moonlite in 2019.”

Alison Green, Mr. Men Little Miss brand director, commented: “Storytime is so important for children and their families which is why we are thrilled to partner with Moonlite on this fantastic product. We are always looking at new ways to innovate and we hope our fans will enjoy bringing the Mr. Men and Little Misses to life through this new immersive experience.”