Moons Toy Store is now a Breyer Rosette stockist, featuring all key lines within an established and dedicated area.
A team from DKL Marketing, which exclusively distributes Breyer, visited Moons to build and merchandise the display using a dedicated planogram with point of sale.
To highlight the launch, a purpose built window display was also installed including a promotion.
During the summer, Moons will be running competitions and fun days, all supported by DKL’s social media campaigns which create consumer awareness.
The Breyer range includes many collectible model horses in various scales, a large selection of accessories, plus the art and craft sets.
Farel Williams, marketing and social media assistant at DKL, said: “We are delighted to work with Moons, a well-respected toy store, to create such a wonderful Breyer display. I’m looking forward to working with other retailers who have already signed up and new ones coming on board.”