Moose and Collins Key partner on exclusive toy line

Published on: 21st August 2020

The collection will celebrate the shared creativity of both brands, bringing innovative compound play to the activity aisle.

Collins Key MooseMoose Toys has announced the launch of a brand-new toy and activity line in partnership with the No. 1 family-friendly YouTube channel, Collins Key. Debuting this autumn, the collaboration combines the imaginative forces of Moose Toys and the Collins and Devan Key brothers, allowing fans to play along at home and re-create the DIY challenges and projects made popular on the YouTube channel.

As the No. 1 YouTube creators for compounds, activities and creativity, Collins and Devan Key have more than 21.5m subscribers and over 5b total views. The collection taps into Collins and Devan’s authenticity, energy, passion for life and signature over-the-top challenges to bring innovative play to the activity aisle and directly to their fan base.

The line features boxed play sets in two categories: Fake Food Challenges and Pranks & Collectibles. The hero item within the first category is the Fake Food Challenge Wheel, inspired by the Mystery Wheel Challenge that the #KeyperSquad – Collins and Devan’s most ardent fans – will recognise from the YouTube channel. Players take turns spinning the wheel to receive their challenge and then use various tools to shape and mould their compounds into food items. Readers can watch the brothers playing the Mystery Wheel Challenge below.

The Ultimate Unboxing Game pits two players against each other, racing to find the key within one of three mystery boxes; the losing person is presented with a gross surprise. The Mystery Box Collectible, meanwhile, sees players tasked with blindly feeling around inside a box and guessing what’s hidden inside.

“We worked closely with Collins and Devan to translate their vibrant and engaging personalities and approach to family-friendly fun into tangible games for everyone to enjoy,” said Joe Smith, director of global marketing, licensed brands, Moose Toys. “This is Collins and Devan’s first national partnership in consumer products, and we’re honoured to work with like-minded innovators to bring their wildly popular challenges to their biggest fans — and introduce new fans to their world.”

“Devan and I had a blast rolling up our sleeves and collaborating with a category leader like Moose Toys,” Collins Key said. “We’ve loved seeing what we’re so passionate about authentically come to life in this new line of products, and we can’t wait for the #KeyperSquad to try all the wild challenges within this collection.”


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