Agreement will see Moose support the theatrical releases of Space Jam: A New Legacy and Tom & Jerry, in addition to the Looney Tunes franchise.
Moose Toys has teamed up with Warner Bros. Consumer Products to create a range of toys that will support two upcoming films and the Looney Tunes franchise. The two theatrical releases Moose will elevate include the highly anticipated Space Jam: A New Legacy and Tom & Jerry.
The former is a reimagining of the original beloved 1996 film, and stars NBA Superstar LeBron James alongside Bugs Bunny, Daffy Duck and other beloved Looney Tunes characters. The latter is a live-action animated comedy inspired by the classic cartoon duo.
As part of its agreement, Moose will create a range of toys including figures, collectibles, plush characters and more. Additional details about the various lines will be shared closer to launch; product will hit shelves slightly ahead of the movie release dates. Both films are slated for release in 2021, with Tom & Jerry slated for 5th March and Space Jam: A New Legacy out 16th July.
“We couldn’t be prouder to collaborate with Warner Bros., a recognised leader in entertainment around the globe,” said Paul Solomon, co-owner, Moose Toys. “With this partnership we are pushing innovation and design boundaries to create toys that are truly remarkable and worthy of the films and characters themselves.”
The company says that this partnership further cements Moose Toys’ position as a key player in licensing. The toy maker is continuing to expand its collaborations, with the Warner Bros. deal joining a list of recent licensing achievements including being named master toy licensee for the Australian animated series Bluey, and the activity line created with leading YouTube creators Collins Key.