Moose gears up for New York Toy Fair

Published on: 20th February 2020

This year, Moose predicts that three key trends will continue to gain momentum with toy lovers of all ages.

Moose Toys is ready to unveil its newest lines at New York Toy Fair, taking place between 22nd – 25th February at the Javits Centre. Moose will reveal several new products, including Oh! My GIF, Bluey and Collins Key.

“New York Toy Fair is extra special for us this year,” said Paul Solomon, co-owner, Moose Toys. “Never before have we delivered this much newness in a single season. I am so proud of our team and the hugely creative and disruptive new toys we’ve created, and we are grateful for the awesome support we’ve received from our retail partners. We can’t wait to get these new toys into kids’ hands.”

The top trends and associated 2020 product innovations include the following:

IRL – While the world is becoming increasingly digital, toys “In Real Life” still spark delight. Moose brings digital communication to life with Oh! My GIF, a collectible toy inspired by GIFs, memes and stickers. For more information, visit

Entertainment Inspired – Moose Toys is bringing Australia’s smash hit Bluey stateside this autumn. Now airing in the US on Disney+, the Disney Channel and Disney Junior, the series featuring a lovable Blue Heeler puppy was first aired in Australia, becoming the number one children’s series of 2019 on metro broadcast television and peaking at number one on the iTunes children’s chart. Moose will have a collection of play sets, figures, plush and accessories on show, all in partnership with BBC Studios and Ludo Studio.

IRL Entertainment – While young people take play cues from television and movie characters, they are also influenced by popular digital creators and social stars. Understanding this phenomenon and wanting to help unlock every child’s inherent creativity, Moose has partnered with Collins and Devan Key, creators of the Collins Key YouTube channel, to bring hands-on challenge and DIY-inspired toys directly to fans.

Moose Toys will be located on stand 2535. It is a closed booth, but media and retailer appointments are available upon request.


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