Moose will also explore opportunities to offer equity investments to emerging companies to help them scale by tapping into Moose’s know-how.

Moose Toys has announced the launch of a new business division focused solely on mergers and acquisitions. Led by Moose’s global head of business development and industry veteran, Giles Musker, Moose’s newly-formed Mergers & Acquisition (M&A) team is tasked with aggressive portfolio expansion across games, collectibles and traditional toy categories.

“The tremendous success of our Worlds Apart acquisition proved the opportunity to diversify and expand our portfolio,” said Giles. “We are actively seeking acquisitions, as well as investment and strategic partnership opportunities, that will enhance our strength in existing categories and offer the ability to enter, and disrupt, new categories.”

Moose Toys says it has ‘become synonymous with innovation’ via its successful own-IPs – including Magic Mixies, Little Live Pets and Shopkins – as well as its licensing strategy and partnerships with popular entertainment properties including Bluey. Its latest initiative is designed to round out one of Moose’s core business strategies by buying titles, brands and IPs that boast long-term potential or offer firmly established entry into completely new categories.

In addition to the new Mergers & Acquisition team, Moose will be exploring opportunities to offer equity investments to emerging companies to help them scale by tapping into Moose’s proven innovation capabilities, brand building expertise and global distribution footprint.

“We’re eager to grow the Moose family, and look forward to welcoming new toys, games and collectibles to our growing portfolio,” said Paul Solomon, CEO, Moose Toys. “As a family-owned business that started from small, humble roots in Australia, we know the challenges that exist when it comes to taking a brand, business or idea global in today’s market. We’re interested in meeting potential partners at all stages of their business’ life cycle and welcome the opportunity for discussions and meetings.”

Giles will be taking appointments at Nuremberg Toy Fair from 1st-5th February. For more information, or to connect with the team to start a discussion, interested parties can contact partnerships@moosetoys.com.