Moose to launch Octonauts line in partnership with Silvergate Media

Published on: 26th January 2021

Moose Toys to produce range based on the popular pre-school franchise to support upcoming new animated series, Octonauts: Above & Beyond. 

First launched in 2010, Octonauts has a global broadcast platform spanning multiple territories and large fanbases in the UK, US and China. More recently, the show extended its reach by debuting in Latin America and the Middle East.

The upcoming new series Octonauts: Above & Beyond will take the crew of intrepid explorers beyond the sea and onto land with an exciting array of new locations, vehicles and storylines to enjoy. Kids will learn real facts about amazing creatures, extreme new environments and the challenges of water and weather phenomena.

“We’re incredibly honoured to partner with Silvergate to bring the next chapter of Octonauts to fans across the world,” said Joe Smith, senior director of global marketing, licensed brands, Moose Toys. “The rich storyline and characters make for an incredible sandbox to develop fun, original toys. Octonauts is widely regarded as one of the top pre-school properties, and this partnership further solidifies Moose’s strength and expertise in the pre-school aisle.”

As part of the deal, Moose Toys will create a full range of Octonauts toys including figures, vehicles, playsets, plush, games and more. Octonauts: Above & Beyond, the brand-new spin-off series, combines the action, educational content and stunning creative that has come to define the brand and will debut in 2021.

With this latest partnership, Moose Toys continues to expand its licensing portfolio and acquire shelf space in the pre-school aisle. The company has proven success with existing pre-school property Kindi Kids, which debuted in summer 2019 and was recognized by The NPD Group as being the No.1 new doll property launched over its first three months of being in the market. Following this first foray into the pre-school space, Moose reinforced its strength in the category this year when Bluey was named No.1 new Preschool property by NPD.

“With proven success in the pre-school aisle and a reputation for innovation, Moose Toys is the perfect partner to capture the world of Octonauts: Above & Beyond in toy form,” said Ron Allen, executive vice president of commercial, Silvergate Media. “We’re excited to collaborate on a new toy line that will help us take the brand in a fresh direction and create a collection of toys that kids will love.”

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