Geraint Roberts joins Moose Toys from Hasbro and will be responsible for leading the Smyths account in both UK and Ireland.

Moose Toys is celebrating another addition to its global team, with the appointment of Geraint Roberts as senior national account manager.

Based in Cornwall, Geraint has already started his new role and is responsible for leading the Smyths account across both UK and Ireland, as well as the CE business.

“We are extremely pleased and excited to have a Geraint on board. His experience and talent will help keep Moose on its continuing growth path. We know that Geraint will be a wonderful addition to the team and that he will embrace the fantastic culture that Moose is already so famous for,” said Tony White, UK Sales director for Moose Toys.

Geraint brings over a decade of experience across the toy and retail industries and joins Moose from Hasbro.

Last year, Moose Toys grew more than 50% — four times faster than the Total US Toy Industry, according to NPD. As the company looks to continue its upward trajectory, it says it will continue to engage children with its emerging and proven brands, while drawing in new consumers, namely adults, through its new games portfolio.

“Moose’s development to become the most innovative toy company in the world, and its fun and unique family values based culture, were incredibly attractive to me,” said Geraint. “I’m incredibly excited to be joining Moose Toys. The company’s growth over the last few years has been phenomenal and I’m excited to be able to be a part of its success going forward.”