NEWS

Moose Toys’ Goo Goo Galaxy range lands on earth

Published on: 24th July 2019

The new line, which will be distributed in the UK by Character Options, features alien babies with goo-filled bodies and a special DIY slime activity.

Moose Toys has merged collectible and tactile trends in an entirely new way with the release of its Goo Goo Galaxy range. The line features adorable alien babies – Goo Drops – with goo-filled bodies, and a special DIY slime activity.

The Goo Drops’ arrival benefited from a substantial teaser campaign developed in partnership with celebrated YouTube and Instagram content creators. The campaign culminated in a big reveal and special event offering an exclusive early purchase opportunity at FAO Schwarz in New York City. The highly anticipated event had kids lining up out the door and around the block, and the product sold out in just two hours.

“We jumped at the opportunity to offer an exclusive event and first chance to purchase Goo Goo Galaxy for our customers,” said David Niggli, chief merchandising officer, FAO Schwarz. “Our goal is to create unique and curated experiences within the store, and clearly the Goo Goo Galaxy crash landing event hit the mark. The product flew off our shelves in record time.”

Chris Byrne, independent toy analyst often referred to as ‘The Toy Guy’, added: “The line is an inspired combination of quirky characters, slime play, and a cast of characters that’s as fresh as it is fun. It’s innovative in design and delivers classic solo and social play, so it’s no surprise kids responded to these awesome aliens.”

From the 1st August, Goo Goo Galaxy will be available online and at retail locations in the UK, where it will be distributed by Character Options, and in the US. Goo Goo Galaxy Series one Single Packs have an MSRP of $14.99 (~£11).

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