Moose Toys introduces ScrunchMiez

Published on: 1st April 2021

A playful new twist on hair ties, ScrunchMiez offers a collectible array of different patterns and animal faces that peek out when twisted.

Moose Toys has a created the ScrunchMiez collection; more than just scrunchies, ScrunchMiez are the latest in on-trend, fun, collectible hair-wear. Coming to the UK market this summer, each scrunchie transforms into a collectible animal-inspired friend with a playful name, like Fuzzle, Pookie and Wiggles.

There are 26 fun, fashion-forward styles to collect. Glittery, iridescent, fluffy and printed patterns are matched to colourful animals that peek out when the scrunchie is twisted, tied or clipped to hair, backpacks or other accessories. There are also rare and ultra-rare ScrunchMiez to find, to make the range even more collectible.

Moose has a strategic multi-media marketing campaign planned to support the launch, including TV, digital and multiple top tier influencers on YouTube, Instagram, and TikTok. Influencers alone are expected to amass more than 100m impressions.

Moose Toys senior vice president, head of US Marketing and Strategy, Alex Ries commented: “ScrunchMiez takes the on-trend scrunchie and combines it with an adorable plush collectible, creating an irresistible combination. You’ll soon be seeing top influencers and kids everywhere showing off endless ways to wear ScrunchMiez, from ponytails to braids and buns, to a bag tag or even as a wrist accessory. The wide variety of ScrunchMiez and the multiple ways to wear gives kids endless ways to express their style.”

Moose Toys continues to go from strength to strength, after the company posted phenomenal growth last year and was the second fastest-growing manufacturer in the UK. The UK office has now been in operation as Moose Toys for two years, following the initial acquisition of Worlds Apart by Moose and the subsequent fusing of the organisations. The company continues to drive success with a highly-focused portfolio, consisting of a combination of established brands and new launches. ScrunchMiez joins popular brands such as Scruff-a-Luvs and KindiKids, with which the company has seen impressive results.

Following the launch of ScrunchMiez in the US, where the range is available now, the collection will launch in the UK in August this year.



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