NEWS

Moose Toys’ Little Live brand launches new toys and logo

Published on: 17th July 2019

Each toy will feature a new look and sit under the new Little Live Brand logo. 

Moose Toys has introduced four new toys as part of its Little Live brand, distributed by Character Options in the UK. Each Cozy Dozys, Rainglow Vet Unicorn, O.M.G. Pets and Wraptiles toys has its own distinctive features and interactive elements, and will now sit together under a new look and logo.

Cozy Dozys’ Cubbles the Bear is advertised as the perfect bedtime buddy; with 25 sounds and reactions, Cubbles is designed to help children establish a bedtime routine.

O.M.G. Pets is range of super soft, squishy puppies. Each pet has over 15 reactions. A variety of breeds are in the first wave including poodles, beagles and labradors.

The Rainglow Vet Unicorn encourages a nurturing quality in kids. Through the expression on her face kids can tell if the unicorn is healthy and happy and can use the vet set to nurse the unicorn back to her playful self. The set comes with a Sparkle Scope, Furmometer, Dream Cream, a Magic Bandage and Magical Uni Drops.

Wraptiles is set to launch this autumn. The eyes of the Wraptiles light up and the toy can be wrapped around a child’s wrist with the slap-band tail. The record and playback feature lets kids sound like a Wraptile.

Craig Stevenson, senior creative director at Moose Toys, said: “As the Little Live range has grown and evolved over time, we identified the opportunity to update the logo to be in line with our brand’s product development direction and allow each product and segment to stand out to our core consumer.”

Rachel Jones, brand manager at Character Options, added: “The year 2019 is without doubt one of the most exciting for the Little Live brand in terms of new introductions and innovation. The early summer launches have already got off to a tremendous start and with each and every launch being accompanied by focused marketing activity we expect the success to continue.”

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