Latest partnership follows Moose’s acquisition of the Scruff-a-Luvs brand and the UK company Worlds Apart.
Moose Toys has announced it is entering into a strategic partnership with Asmodee in France. This partnership with Asmodee, a publisher and distributor of games and toys, will enable Moose to expand the reach of new and existing brands in the region.
Paul Solomon, owner of Moose Toys, commented: “We are thrilled to enter into a strategic partnership with Asmodee. We have worked closely with Asmodee for a number of years and value its passion and knowledge. This collaboration will enable us to continue to develop our business in France and share our mission of Making Children Happy.”
Stéphane Carville, CEO of Asmodee, added: “Moose is a developer that we know very well; we share the same values and we have a common passion for product and business excellence. We are very happy and proud to become a strategic partner for the distribution of Moose’s portfolio in France.”
Initially, this partnership will include award winning brands such as Fortnite, Wrapples and Treasure X. This partnership will not have any impact on current distributors and their existing portfolios.