Moose Toys reveals new Octonauts toy line

Published on: 20th January 2022

The collection of Octonauts figures, vehicles and play sets has been created in partnership with Silvergate Media and will launch in August.

Moose Toys has given a first look of its new Octonauts toy line, which it will launch this August, in partnership with Silvergate Media, which produces the popular animated TV property.

The range will include vehicles, figures, plush and play sets based on Octonauts and its latest series Octonauts: Above & Beyond, and Moose will continue with line expansions, including new characters, vehicles and more, in late 2022.

“Anticipation for the new line of Octonauts: Above & Beyond toys has been building since we announced our partnership. We simply could not contain our enthusiasm and desire to share this first look at the line any longer,” said Belinda Gruebner, chief marketing officer, Moose Toys.

“Moose’s strength and expertise in the pre-school aisle shines with these toys designed to capture the hearts and imaginations of young Octo-fans. Widely regarded as one of the top pre-school properties, Octonauts is action-packed, educational and anchored in learning through problem solving and teamwork, and our toy line continues this outside of the episodes.”

Ron Allen, executive vice president, commercial, Silvergate Media, added: “When we tapped Moose Toys as our partner to develop a toy line that captured the world of Octonauts: Above & Beyond, we knew the team would bring its signature innovation and vast experience in creating toys that have proven success with the pre-school audience. What they delivered with this debut line is above and beyond, and we could not be more delighted. We share in Moose’s enthusiasm and look forward to Octonauts’ fans enjoying imaginative playtime with their favourite characters and vehicles from the Netflix show.”

The toys will feature all the usual Octonauts characters such as Captain Barnacles, Kwazii and Peso and the entire Octocrew, as they respond to a range of new dangers across the globe.

The first wave includes the Octoray Transforming Headquarters Playset, Octopod Action Playset, featuring the command centre of the Octonauts, and Octonauts Deluxe Vehicles, including new vehicles from the latest series as well as must-have vehicles from the original Octonauts show. Each vehicle comes with an Octonauts crew member, creature, and a collectible mission card.

There will also be collectible Adventure Packs, which include a figure, an environment, a creature and a mission card to take kids on their own Octonauts adventure and Gup Racer Assortment, which includes six collectible  characters and their vehicles.

The new range also includes Plush and Talking Plush: soft and cuddly Octonauts featuring four of the series’ most popular characters, and including a talking Captain Barnacles who delivers some of his signature phrases.

The launch of the new line will be supported by a 360-marketing campaign including TV, digital media buys, influencer partnerships and in-store point-of-sale features.

There are five seasons and a trio of Netflix Original movie-length specials currently available on Netflix. The Octonauts official YouTube channels have delivered more than 2b lifetime views, with around 2m subscribers.


Friday Blog

Community spirit…it’s the Friday Blog!

Mattel promotes Sanjay Luthra to executive VP and MD for EMEA

Moonbug names Just Play as master toy licensee for raft of hit properties

Yoto cooks up new audio baking collection with GBBO winner

Hasbro named in 100 Best Corporate Citizens List for 11th year

Barbie joins Rubies’ licensed costume portfolio

The Noble Collection celebrates E.T.’s 40th anniversary with special range

Accolades aplenty at Toymaster Awards Dinner

BTHA presents six Golden Teddy Awards

A.B. Gee launches 2022 Mattel Autumn/Winter catalogue