Moose Toys signs global deal for DreamWorks Animation’s Trolls

Published on: 18th May 2022

The partnership with Universal Brand Development for DreamWorks Animation’s Trolls franchise will see Moose develop a range of collectible figures.

Moose Toys has entered a multi-year global partnership with Universal Brand Development for DreamWorks Animation’s blockbuster Trolls franchise. Under the agreement, the toymaker will develop a range of collectible figures to arrive at retail in Autumn 2023, to support the highly anticipated release of the newest Trolls movie to cinemas on November 17th, 2023. In addition to creating the official Trolls collectibles for the movie, the agreement allows for cross-collaboration with original brands from Moose.

“Universal Brand Development tapping us to create collectibles for the Trolls franchise is an extraordinary opportunity,” commented Menal McGrath, vice president global licensing, Moose Toys. “We cannot wait to infuse our Moose magic into movie collectibles and to bring the vibrant, colorful, diverse and inclusive Trolls into several of our key original brands.”

Moose has built a reputation for its creative collectibles and for delivering a depth within each of its brands that keeps the narrative fresh and ever-expanding. As the popularity grew for its original brands, licensing became the next logical step for the toymaker. The licensing agreement with Universal Brand Development will include an expansive line of Trolls collectible figures highlighting new characters introduced in the new film, plus evergreen movie favorites like Poppy and Branch. The line will feature a deep variety of colours, finishes and hair, with a wide range of products that will be supported by a robust marketing campaign.

“Moose is an incredible partner with a keen understanding of what makes the Trolls franchise so beloved by fans. Throughout the process, the team demonstrated a clear and creative vision for not only our movie-inspired collectibles, but some truly innovative thinking about how to infuse Trolls into their popular brands,” said Joe Lawandus, senior vice president and general manager, Global Toys, Hardlines and Publishing, Universal Brand Development. “Extending the Trolls narrative beyond the film and collaborating with Moose is a tremendous value-add. We could not be more delighted about this new partnership.”

The addition of DreamWorks Animation’s Trolls expands Moose’s licensed portfolio, which already includes Bluey, Octonauts and Strawberry Shortcake.



The July issue of Toy World is out now

BTHA presents Golden Teddy Award to Tim Hall

Gabe Hicks appointed senior game designer at Steamforged Games

B&M sees group revenue drop 2.2% in first quarter

Smart Toys and Games releases limited edition version of Jump In

McDonald’s UK to launch Paddington Happy Meals

Beano to celebrate 85 years with new consumer products

Former US Toys ‘R’ Us executives set to face trial over 2017 bankruptcy proceedings

Richard Dickson to deliver BLE opening keynote on Barbie

Playtime PR undergoes management restructure