Moose will debut new toys, new categories and announce its entry into the pre-school market at this year’s event. 

As Moose continues to expand into new aisles, New York Toy Fair 2019 will premiere its entrance into the pre-school category with the launch of Kindi Kids. The only brand that joins young kids on their kindergarten journey, each Kindi Kids doll includes glittering eyes, colourful hair, interactive accessories and fun features.

Following a record-setting year for Moose, which saw unit sales and product awards than ever before, Moose is starting 2019 on strong footing, having been nominated for five Toy of the Year Awards. Pikmi Pops, Little Live, Really Rad Robots, Disney Doorables and Treasure X have all secured recognition within their respective categories.

“This year we have continued to diversify our portfolio, and at Toy Fair we are showcasing some incredible new products, in new categories,” commented Ronnie Frankowski, CMO at Moose Toys. “Creativity is in our team’s DNA and we have worked hard over the last 12 months to develop concepts and products that are market leading. In addition, we have some amazing new brand extensions celebrating fan favorites such as Little Live and Pikmi that we know our fans and partners are going to love.”

Pikmi Pops has continued to dominate the plush category, and this season will see new iterations with the launch of DoughMi. Little Live has cemented itself as a standout brand with the introduction of Scruff-a-Luvs which topped all major holiday toy lists in 2018, resulting in full retail sell-through. In 2019, the Scruff-a-Luvs line is expanding to include an electronic version which will make its debut at Toy Fair.