Moose Toys unveils Magic Mixies

Published on: 2nd September 2021

Bringing a little magic to kids this holiday season, Moose’s latest launch – Magic Mixies Magic Cauldron – is now available to pre-order from Smyths.

Moose Toys has launched Magic Mixies Magic Cauldron, a first-of-its-kind interactive toy designed to ignite imaginations by putting real magic into kids’ hands. The product is available for pre-order online today, and is hitting shelves retail-wide from 1st October.

Moose Toys’ Magic Mixies Magic Cauldron ignites kids’ imaginations and puts the power of real magic in their hands.

Billed as Moose’s must-have toy of the season, Magic Mixies Magic Cauldron lets kids share their magic skills and comes with everything to create an interactive Mixie pet. As seen in the video below, kids add water and then – as prompted by the cauldron – drop in ‘mystical’ ingredients that foam and bubble to create the Mixie, such as sparkle for its eyes and a magic feather for its wings. A magical mist is created which clears to reveal the completely dry Mixie, sparking kids’ imaginations and encouraging a belief in magic. Kids also can make their own potions and recreate the mist with the Magic Mixies Cauldron Magical Mist and Spells Refill Pack.

Moose Toys has joined forces with magician and TV presenter Stephen Mulhern for the launch of Magic Mixies. In the US, meanwhile, Moose is partnering with the Emmy and Tony Award winning actor, and New York Times best-selling author of The Magic Misfits, Neil Patrick Harris. Acting as its official magic ambassador, Neil will unveil Magic Mixies at Family Experience Company CAMP’s Columbus Circle store at the end of this month.

Neil said: “Magic has been a passion for me since I was a child. Magic sparks imagination and allows for endless creativity, and it’s been important to me that my kids experience magic in their lives. Childhood is such a magical time, and the short window where kids believe that real magic exists is fleeting. I love that the Magic Mixies Magic Cauldron encourages kids to believe just a little longer. It puts the power in kids’ hands and delivers an incredibly cool experience where kids are actually creating the magic.”

“Magic Mixies is the hottest toy of the year,” added Paul Solomon, co-owner, Moose Toys. “There is nothing like it. We have created something truly magical that lets kids see, touch and create real magic. The excitement surrounding Magic Mixies has been phenomenal; it delivers the signature Moose Toys innovation and is sure to enchant kids around the world.”

To learn more about Magic Mixies Magic Cauldron, visit


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