Moose unveils new Mama Surprise from Little Live Pets

Published on: 21st July 2022

The latest addition to the Little Live Pets line is an interactive plush guinea pig with sounds, reactions and her own adorable babies.

Moose Toys is expanding its family of Little Live Pets with new Mama Surprise, a snuggly, soft guinea pig with more than 20 sounds and reactions. Her three little ones will magically arrive one at a time over the course of multiple days. Mama Surprise will be available from 1st August.

“This is the first Moose toy that includes an overnight reveal, an achievement consistent with the innovation that has come to be expected from us,” said Belinda Gruebner, chief marketing officer, Moose Toys. “We anticipate the surprise and delight Mama Surprise delivers will make her a true overnight sensation. After nurturing and caring for Mama Surprise, kids tuck her inside her cozy hutch and anticipate the morning’s arrival of an adorable baby guinea pig and a little baby care package.”

Mama Surprise is the latest innovative toy from the Little Live Pets range. Each lifelike toy in the line moves, acts and sounds like the real thing, creating magical moments of wonderment and joy for kids.

Mama guinea pig’s sounds and reactions are activated in response to the care she receives. She enjoys having her hair brushed, and when she is petted and fed her ‘celery,’ her heart will start to glow, signaling that it’s time to put her to bed in her deluxe hutch. The next morning, kids can discover the surprise of a guinea pig baby that has arrived with a special care package.

Each Mama has three surprise babies, with individual special care packages and themed accessories, including rock n’ roll, preppy and princess. Mama Surprise delivers a new baby every day over multiple days, and the surprise deliveries can be repeated, again and again.

The new line will be supported by a 360-marketing plan including TV and digital campaigns, influencers and public relations.

To stay up to date on the latest innovations and for more information about Moose Toys’ full range of products, visit


John Lewis predicts top 10 Christmas toys

Hong Kong quarantine to be reduced

Toynamics UK & Ireland invests in Hape team

Exclusive: Konami reveals Yu-Gi-Oh! TCG news

Turkish toy company Sunman Group acquires Romanian toy brand Noriel

Exclusive: KAP Toys adds Fuzzballs as company flourishes

Change of ownership at Jonathan’s Toys

Exclusive: August’s Talking Shop

Funko posts increase in Q2 sales of over 33%

Light Fund announces inaugural Social Walk