WORLD NEWS

Moose wins big at Australian Toy Awards

Published on: 6th March 2023

Moose was delighted to be recognised in four categories at the Australian Toy Awards, including the prestigious Judges Choice.

Moose Toys took home four awards at the Australian Toy Association’s gala, winning across multiple categories including Australian Development Product of the Year – Little Live Pets Mama Surprise; Judges Choice Award – Cookeez Makery; Electronic Product of the Year – Magic Mixies Crystal Ball Doll and Product of the Year – Magic Mixies Castle Play Set.

“We are proudly an Australian company, which makes winning these awards even more special,” commented Paul Solomon, CEO of Moose Toys. “We are so grateful for the recognition and exceptionally proud of the entire Moose team for these amazing accomplishments.”

Paul added: “Little Live Pets is one of our flagship brands and continues to be popular with kids around the world. The brand continues to be known for delivering lifelike plush with amazing interactive surprises, and this award is further affirmation of the incredible work and dedication our innovative team.”

Mama Surprise, winner of the Australian Development Product of the Year, is the latest offering from Little Live Pets. Looking like a real guinea pig, the interactive pet comes alive when she is cared for; kids brush her soft fur or feed her with the included accessories and she responds with sounds. When her heart glows it’s time to place her back in her deluxe hutch to await a guinea pig baby. Mama Surprise delivers new offspring over the course of multiple days, each with its own care package and themed accessories.

Magic Mixies, winner of Electronic Product of the Year, and Magic Mixies Mixlings, winner of Doll Product of the Year, continue to deliver magic to kids. With Magic Mixies Magical Crystal Ball, kids have the power to create a Magic Mixie and beckon it to the Crystal Ball using an interactive spellcasting wand, while the Mixlings Playset allows kids to use their wand to bring the castle to life for hours of imaginative play.

The latest innovation from the team, and winner of the Judges Choice Award, Cookeez Makery is an oven-themed playset that lets kids mix and make dough to create a new, sweet-scented best friend. After popping the dough in the oven, a plush version of the character magically comes out, warm to the touch; a plush puppy, bunny or kitten, scented with either bread or cinnamon and which makes sounds when squeezed and hugged.

For more on the Moose Toys range, visit the website here.

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