Treasure Trove has forged an alliance with US brand Paradise Horses to expand its HorseWorld range.
Annabel Levaux, brand manager for Treasure Trove HorseWorld, and Amy Pennington, owner of Paradise Horses, sealed the global deal at the Hong Kong Toy Fair.
The reciprocal deal involves Treasure Trove handling brands Julip Horses and Paradise Horses in UK and Europe, while Paradise Horses will launch Julip Horses into the US.
Liz Nield business director of Treasure Trove said: “This is a formidable alliance of two great horse brands.
Treasure Trove is keen to provide the market with pose-able horses for children to play with and that have real play value. The market also nowadays, and particularly in these current market conditions, needs real value for money. We are excited to launch Treasure HorseWorld at Olympia Toy Fair.”