The world’s biggest Easter egg hunt has begun, and Moshi Monster has been announced as the key sponsor.
The Faberge Big Egg Hunt is a campaign to raise funds for the charities Action for Children and Elephant Family. Over 200 eggs have been scattered around London and a hand painted Moshi Monster Egg has been hidden around Covent Garden.
Tourists, locals and visitors can hunt giant eggs which have been exclusively designed, bejewelled and decorated by some of the world’s leading artists, architects, jewellers and designers including Mulberry, Sir Ridley Scott, Zandra Rhodes, Diane Von Furstenberg, Marc Quinn, Bruce Oldfield, The Chapman Brothers, Theo Fennell, William Curley, Bompas and Parr and Polly Morgan.
Participants could win the Fabergé Tribute Egg, a creation valued at over £100,000, which was revealed yesterday.
“We are really excited to be involved with The Fabergé Big Egg Hunt. It’s a fantastic initiative that will raise money for two great charities” said Michael Acton Smith, creator of Moshi Monsters. “The Moshi Egg is looking awesome; we hope kids and families enjoy it!”
The event is set to be in the Guiness World Record for the most participants in an Easter egg hunt and the world’s most expensive chocolate egg, as designed by William Curley.