The Entertainer’s flagship store at Birmingham’s Bullring shopping centre has seen a sales uplift from a specially-themed Moshi Monster zone in-store.
Since the space opened in October this year, Moshi merchandise has seen a 20 per cent sales uplift. With a launch timed for half-term week, the store had a fantastic attendance, which has continued thanks to the dedicated space and on-going fun activities for children.
Children visiting the area have the chance to meet popular Moshi Monster ‘Furi’ as well as enjoy a variety of activites including making Moshi ‘clay buddies’, face-painting and colouring competitions, Moshling and trading card ‘swap-days’. Moshi Fans can also get an exclusive code in-store which unlocks a free ‘The Entertainer Jack-in the box’ in-game at MoshiMonsters.com
Sarah Hodges, retail partnership manager at Mind Candy, says: ‘The Entertainer has really brought the Moshi Monsters world to life through this space. It’s great to see the kids enjoy it so much – and further proves the popularity of the brand offline.’
Rebecca Rees, marketing manager at The Entertainer added: “We’ve been behind the brand since the early days and it’s really great to see it continue to flourish. We’re thrilled to have a Moshi Zone in our flagship store, not only has it seen a rise in sales, but also adds to The Entertainer experience through great in-store theatre and excitement.”