Parent company Mind Candy will be celebrating the five-year success of its hero brand, which has reached milestones including, 80m registered users and a quarter of a billion (US$) total gross retail sales on all Moshi Monsters products sold globally to date.
The brand started out as an online world of adoptable pet monsters for boys and girls aged 6-12 back in 2008. It slowly crept to 1m users before taking off in the Summer of 2009 and growing by one new registered user per second.
Moshi is biggest in the UK but has a global fan base. The top five territories are English speaking (UK, US, Australia, Canada and New Zealand). There are registered users across 150 territories and plans to internationalise in various languages as the brand rolls out on tablet devices in 2013.
In 2011 Moshi Monsters expanded offline into physical products, launching books, toys, membership cards and a variety of other product lines that have pulled in over $250m in total gross retail sales to date. Highlights include the number-one selling monthly kids’ magazine in the UK, Moshi Monsters Magazine, and a top five UK music album, Moshi Monsters: Music Rox!. Moshi also made videogame history with the longest ever number one in the Nintendo DS chart, Moshi Monsters: Moshlings Zoo, with 23 consecutive weeks at number 1.
You can see an informative infographic on Moshi’s history here.
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