LICENSING NEWS

Moshi Monsters Easter campaign revealed

Published on: 7th April 2014

Mind Candy will promote a range of Moshi Monsters consumer products in a new advertising campaign for one month across the Easter period.

Moshi-Monsters-750

Featuring products from key partners Vivid, Carte Blanche Group and Topps, the umbrella TV advert encompasses Moshlings Collection soft toy, Collectable Moshlings and Mash Up Trading Cards under the theme, “How Do You Moshi?”.

The 30-second commercial will appear approximately 900 times from 5th April until 26th April across key channels Channel 5, Cartoon Network and Nickelodeon broadcasting during programmes such as SpongeBob SquarePants, iCarly and Adventure Time. The advert will reach over 2.7m kids aged 6-9 years.

Mind Candy has created behind-the-scenes footage showcasing to Moshi fans what is involved in making an advert, including exclusive interviews with the director, cast and crew. The Moshi Monsters Magazine will also follow up on what happens behind the scenes of an advertising shoot to encourage children into creative roles and help them understand the number of different career options available to them.

The video is available to watch below:

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