LICENSING NEWS

Moshi Monsters hits the road at Hamleys

Published on: 7th November 2013

Hamleys is hosting an exclusive Moshi Monsters: The Movie road show across its four stores: London, Cardiff, Glasgow and Dundrum (Dublin).MoshHam300

Each store will feature character appearances from leading monsters Poppet and Katsuma against a movie-themed backdrop. Kids will also get a chance to have a special photo shoot with the mysterious Great Moshling Egg, which is central to the upcoming movie story line.

The toy store will also be hosting a competition on the Hamleys website until December 20th for Moshi Monsters fans to win four annual passes for Cineworld in conjunction with Universal Pictures. They will also be handing out stickers throughout the activity as well as showcasing the trailer for the movie. The official soundtrack for Moshi Monsters: The Movie will also be aired for the first time and the movie release will be tagged on local radio stations.

The Glasgow store will feature all six Moshi Monsters together for the first time in Scotland on Sunday 17th November as part of the stores ‘bringing toys to life’ campaign this Christmas.

Clare Wiggins, manager of global live and events at Mind Candy, commented: “We have a fantastic retail partnership with Hamleys and we’re excited to bring the magic of Moshi Monsters to their kingdom. The movie is hugely exciting for kids around the country and we feel like a road show is a great way to get them directly involved.”

The competition with Cineworld is live on the Hamleys website here.

The road show kicks off this Sunday 10th in the Regent Street, London store. For more details on the road show click here.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Asia-Europe spot rates head for $20k as new China Covid problem unfolds

The MadeForMums Toy Awards 2021 are now open for entry

Jeremy Pateman joins toys2market

Little Baby Bum launches on BBC iPlayer creating wider platform for Little Tikes range

KidsKnowBest expands research team and appoints new strategy director

Licensing Expo Virtual 2021 confirms further top tier exhibitors

Plans revealed for Mattel Adventure Park

Friday Blog

China crisis…it’s the Friday Blog!

Moose Toys unveils ‘biggest boys brand to date’ with new Akedo franchise

Hornby reveals full year results