Moshi Monsters partners with Sea Life

Published on: 19th March 2014

Over the course of this year, Sea Life will see the introduction of the Moshi Marine Force across UK centres to encourage children to help protect our shores.

As well as the activity in centres, Moshi Monsters is introducing an exclusive Moshling, Lubber the Whimsical Whale, who will be available in-game at for Force members, as well as to buy as a collectable figure, supported by toy partner Vivid, and an exclusive plush from Carte Blanche.

As part of the Moshi Marine Force, children will be able to take part in interactive quiz trails at Sea Life centres where they will become a Buster Conservation Hero, named after the Moshi Monster, Buster Bumblechops. There will be six Moshlings hidden in tanks around each centre for children to find; once found, a special Lubber the Whale will be unlocked in-game and kids will get a Conservation Hero Certificate to show they’ve taken part.

The activity will take place throughout the year at all UK Sea Life centres starting at the Sea Life London Aquarium on Sunday 16th March and ending at the Brighton centre on Sunday 9th November. As part of the activity at centres, children will also be able to meet Buster, Poppet and Katsuma and bring in their Moshlings to swap with other collectors at specially designated Moshling Swap stations.

As well as the activity in all Sea Life centres, there will be a Lubber the Whimsical Whale collectable Moshling available from key retailers, with over 450,000 ‘Sea Life Kids Go Free’ promotional packs on shelf. Moshi fans can also purchase an exclusive Lubber the Whale plush at all UK Sea Life centres. In addition, there will be a ‘Kids Go Free’ promotion in the April issue of Moshi Monsters Magazine.

Sarah Taylor, head of conservation at Sea Life, said: “We’re really excited about the creation of the Moshi Marine Force. It’s a great chance to get kids involved with all the fantastic conservation work we do and to reach out to them through the medium of Moshi Monsters.”

Michael Acton Smith, CEO and founder of Mind Candy, added: “Sea Life is a great fit for us. We already have the Fishies and Sploshies Moshling sets, so it’s great that we can add Salties and Lubber the Whimsical Whale to the collection. We know how important it is to protect the environment, so we hope the Moshi Marine Force will help.”

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