Vivid is reporting that last month’s co-ordinated launch of Moshlings Series 4 doubled in sales from Series 3, and the company’s viral/PR campaigns ensured it was a sell-out success in the first few weeks of launch.
Nick Thomas, commercial director of Vivid, said: “We ensured stock was allocated across the board for this series launch. Our business is up 80% this year with the Independents and it was key that everyone had their fair share of the range from the launch weekend.”
Stephen Barnes, joint partner at Toy Barnhaus, commented: “This was our best Moshi launch so far, and we sold over 2,000 pieces in the first weekend; we had to reorder immediately! A really good launch.”