The new series which features 16 new Moshi Monsters collectable characters went on sale on 26th July, supported by a TV, PR and social media campaign.
Laura Metcalfe, Tesco Girl’s buying manager, commented: “We are really pleased with the launch sales of Series 7 Moshi Monsters. Both the Blind Bags and Collector packs are extremely strong performers for Tesco, and I believe that Series 7 is the strongest Moshi launch that we have had this year. Indications show the strength of Moshi sales and momentum will carry through Autumn/Winter.”
Neil Bandtock, Vivid UK managing director, commented: “This is a great result; with Moshi still tracking as the number one property in 2013, this successful launch is the best start we could have hoped for the Autumn/Winter product range.”
The next launch milestone for Vivid is Series 2 Micro Moshi figures, which launch August 23rd, followed by Series 8 Moshi Collectables at October half term. Vivid is confident that Moshi Monsters will finish with a strong performance in 2013, making way for some new Moshi products in Spring/Summer 2014.
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