The company has unveiled its new customer website as part of plans to become a digital first retailer.
The new website has design features to provide customers with an easier way to browse and shop while on the move.
The launch follows significant investment by Mothercare into becoming a digital-first business, which is one of its strategic pillars.
It reported a 15% increase in UK online sales during its last financial year. Online sales now accounts for 40% of total UK sales.
“After months of development testing I am really excited to unveil our new website,” Mothercare marketing director Gary Kibble said.
“This is the next natural step in our digital growth story and reflects our shift in focus to delivering a seamless omnichannel service to our customers.”
Other website highlights include a new store locator, easier navigation and product search and more.