LICENSING NEWS

Mr. Men Little Miss announces Spice Girls collaboration

Published on: 1st May 2019

Books and associated merchandise will be available for fans of the iconic girl band.

Mr. Men Little Miss has announced a deal with the Spice Girls to create four new books and a range of merchandise based upon Little Miss Baby, Little Miss Ginger, Little Miss Scary and Little Miss Sporty. Fans will be able to pre-order the books merchandise thorough the Mr. Men Little Miss shop, with roll-out to retail set to take place later in the autumn.

Alastair McHarrie, licensing director of Sanrio Global, said: “We are over the moon to be partnering with the Spice Girls on this extra special collaboration. We will be working with the Spice Girls and our partners to develop a range of merchandise for launch later in the year. We’re predicting huge sales as the Spice Girls have an enormous following, not only in the UK but worldwide. With a lack of merchandise in the past there is a huge opportunity to engage Spice Girls fans. Tickets for the first reunion tour sold out in 38 seconds – the demand speaks for itself.”

The Spice Girls added: “We love our Mr. Men Little Miss character books; they bring to life our individual personalities that our fans know and love. We wanted to celebrate our tour by collaborating with another iconic British brand, and who better than Mr. Men Little Miss.”

Adam Hargreaves, whose dad Roger created the Mr. Men Little Miss brand, commented: “I am very proud to be working on this project with the Spice Girls; it has been great fun creating Little Miss stories and caricatures of them all. This will be an exciting venture, although I don’t think anyone is more excited than my daughter; she’s a fan from a long way back.”

RECENT ARTICLES

John Lewis predicts top 10 Christmas toys

Hong Kong quarantine to be reduced

Toynamics UK & Ireland invests in Hape team

Exclusive: Konami reveals Yu-Gi-Oh! TCG news

Turkish toy company Sunman Group acquires Romanian toy brand Noriel

Exclusive: KAP Toys adds Fuzzballs as company flourishes

Change of ownership at Jonathan’s Toys

Exclusive: August’s Talking Shop

Funko posts increase in Q2 sales of over 33%

Light Fund announces inaugural Social Walk