Hasbro is supporting the charity FareShare with a wonky version of the classic toy for a one-off auction.
A bespoke Wonky Mr. Potato Head has been created in a bid to help raise awareness of food waste and to raise money for surplus food redistribution charity, FareShare.
Working with Asda’s Wonky Veg project, the unique take on the beloved childhood favourite has been made to inspire people to reconsider food waste and food poverty in the UK. The Wonky Mr. Potato Head was unveiled at the Asda store in Killingbeck, Leeds.
An auction to buy the Wonky Mr. Potato Head opened yesterday on eBay with every penny raised going to support FareShare its aim to tackle food waste and hunger.
Craig Wilkins, marketing director at Hasbro UK, commented: “We’re delighted to be working with Asda to champion FareShare and this fantastic forward-thinking initiative that provides affordable, healthy fruit and veg for families across the UK. We want to encourage as many people as possible to bid on the Wonky Mr. Potato Head to raise as much as possible for this great cause”.