NEWS

MSN takes the Air Storm title

Published on: 8th February 2013

Air Storm posed a challenge for the media who visited the re:creation stand at Toy Fair with its Journalist Challenge using the Air Storm Z-Curve Bow.

Developed by US toy firm Zing Toys, the Air Storm range of bows and sling shots can fire long distances. The hero product of the range, the Air Storm Z-Curve Bow, is capable of launching its foam ammo distances of over 40 metres.

During the Journalist Challenge, competitors were given five chances to aim at a giant-sized target and depending on their skill, each shot could earn them between 20 and 100 points.

Journalists from titles including The Sun, The Grocer, Toxic, MATCH!, KiCk! and Match of the Day all battled to get their name to the top of the leaderboard. Top performers Esat Dedezade, from technology website Stuff, and MSN Tech reporter, Matt Farrington-Smith, notched up a very respectable 400 and 460 points respectively with MSN scooping the coveted title of ‘Air Storm Champion’.

Matt received a selection of Air Storm toys and a gift voucher as a reward for his effort, and said: “I’ve never won anything in my life so I think it only fair to attribute my win to the might of the Air Storm Z-Curve Bow. I definitely want one of those for Christmas.”

Mary Captieux, re:creation brand manager, said: “Our Air Storm Z-Curve Bow has already gained overwhelming approval from kids at the pre-launch focus groups, and now even adults can’t wait to get their hands on it! Having won Toyology’s UK Outdoor Blaster Toy of the Year award for 2012, ahead of Nerf, we are confident that we’ve got a huge hit on our hands.”

The range will be supported with a marketing campaign, including TV advertising, lined up for March 2013, and the demand for traditional combat toys generated by movies such as Brave, The Avengers and the Hunger Games.

To find out more about Air Storm range, contact re:creation on 01189 736 222, or visit www.recreationltd.co.uk.

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