LICENSING NEWS

MTW Toys partners with Smyths on Toy Story blogger giveaway

Published on: 6th September 2018

Readers of several popular parenting blogs are being given the chance to win a £50 Smyths voucher.

Source: www.mummyandmonkeys.com

MTW, the UK distributor for Thinkway Toys, manufacturer of the official Toy Story toy range, has announced the launch of its latest social media initiative.

To tie in with the back-to-school period, which can present challenges for some children, 12 popular parenting bloggers were sent sets of 12″ Buzz &Woody Talking Action Figures for their kids to play with and enjoy. The resulting blog posts, inspired by the themes of friendship and loyalty which have resonated throughout the entire Toy Story franchise, offer readers the chance to win a £50 voucher to spend at Smyths Toys.

Running for a fortnight, the campaign will further benefit from engagement across Instagram, Facebook and Twitter, where the hashtag #ThinkwayFriends will encourage users to visit the blogs and get involved. Alongside increased awareness of the Thinkway Toys range, the campaign will act to further boost excitement for Toy Story 4, which is set for release on 21st June 2019.

The winners of the blogger giveaway will be announced shortly after the competition closes.

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