The company has obtained the licence to run the biggest Lego fan event in the UK.
The new partnership signals an ambition to expand Bricklive into a series of events for 2017 and beyond. Instead of one, there will be four Bricklive events hosted in 2017 in London, Birmingham, Scotland and Northern Ireland, all delivered by Multiplay.
Multiplay has been delivering world class events for two decades with its Insomnia Gaming Festival, now the biggest in the UK. It has also been producing MineCon, the world’s biggest Minecraft video game convention, for hosts Mojang since 2012, with 12,000 fans attending the latest event in California in September 2016.
Andy Smith, director of events at Multiplay, commented: “We’re hugely excited to be partnering with Bricklive to build on the success of the events so far. We’ve demonstrated our expertise in running large-scale events around the world and we understand what is needed to engage a huge community of fans, because we are part of that community. The team continues to increase engagement and interaction at our events, employ the latest technologies and create unforgettable experiences. With many synergies between Lego and video gaming, there are exciting things to come.”
Clive Nørgaard Morton, founder of Bricklive, added: “We want to take Bricklive to the next level, and Multiplay is the right partner to help us do that. The team has not only run events at the biggest venues in the UK, but also globally. We want to focus on creating the best event for Lego fans and continue to celebrate building with our favourite bricks. We’ll be announcing more details soon.”