Mums Choice Awards open for entry

Published on: 23rd August 2021

Mums Choice Awards entrants will be judged through individual testing by the readers of UKMums.TV, as well as by the UKMums.TV team.

The Mums Choice Awards 2021, organised and published by online parenting website UKMums.TV, are now open for entry.

The awards programme, which is now in its seventh consecutive year, has been designed to give consumers a clear insight into what products in the market are favoured by their peers. As in previous years, the Mums Choice Awards entrants will be judged through individual testing by the readers of UKMums.TV, as well as by the UKMums.TV team.

Achieving a Mums Choice Award offers entrants the opportunity to highlight products to a targeted consumer audience via the website and social platforms.

All results will be published on the UKMums.TV website during the week commencing 22nd November, and Award winners will be featured with a click-to-buy link. Each category will have its own dedicated page, for which UKMums.TV guarantees 125,000+ daily page impressions for 30 days, from the results’ publication date. Gold, Silver and Bronze winners will receive a bespoke Awards logo free of charge, with no licensing fees.

The Mums Choice Awards are split into five umbrella categories:

  • Best Toys
  • Best Children’s Entertainment
  • New Baby Must-Haves
  • Best Style Products
  • Best Food and Drink

Each section of the awards has numerous subcategories, so there are plenty of opportunities for entries and chances to gain an award.

Corinna Davis, organiser of the Mums Choice Awards, said: “Engagement with UKMums.TV is at a high and we’re incredibly excited to offer our platform to celebrate the best products, services and brands for parents, guardians and their children. The Mums Choice Awards are widely recognised among consumers and the UKMums.TV seal of approval is trusted by parents, who have confidence in the peer-voting system.”

Entries for the awards must be received by Friday 1st October 2021.

For more information or to enter the Mums Choice Awards click here, or email


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